Traffic Plan

Call Quote Pilot focuses on call-intent pages that prepare consumers before an inbound quote conversation.

Primary channels

• Organic search for quote-call preparation, consent, and service-call expectations.
• Internal intake pages that collect category, ZIP/postal code, urgency, and consent.
• Paid search only after campaign terms, allowed geos, and restricted keywords are documented.

Offer fit

Best-fit campaigns are inbound calls, call transfers, and form-to-call workflows in home services and related quote categories.

Prohibited traffic

We do not use robocall scraping, fake consent, forced clicks, misleading provider claims, spam email, or unauthorized brand bidding.